Vietnamese SMEs often swing between two extremes: pure performance ads, or vague "brand" spending with no measurement. The winners hold both.
The balance
- Performance captures demand that already exists — this quarter's sales.
- Brand creates demand that doesn't exist yet — next year's sales.
- Starve either and growth stalls.
A practical split
For most growing SMEs, a roughly 70/30 performance-to-brand split early, shifting toward brand as you scale, works well. Root Marketing Agency designs the mix around your actual stage and margins. Book a strategy session.
